About Us


Eclectic, Effortless, Iconic.

The SF Collection is inspired by city street style. Dress it up, dress it down, print on it, accessorise it; just wear it your way.

We’ve added 11 new fashion-forward products this year. Whilst improving many of your solid favourites with new colours and fabric mixes.

As always, you’ll find the modern finishes, flattering lines and feel good materials you’ve come to expect from SF. Enjoy!



Our aim? To design and manufacture modern and highly wearable clothing, keeping an eye on style and fashion and a tight grip on quality.

We definitely don’t believe plain is boring – which is why all our garments look great with or without a logo or design.

Everything we do is done with the customer in mind: from design, to manufacture, distribution and beyond.

We care about where we make our clothes. And we care about those who make them.

There are no typical days for us but we’ll try to put our hands and heads to most things. If you can’t find us in the office, we could be anywhere in the world visiting and checking out manufacturers, meeting with customers or seeking out new ideas and ways of doing things.


Ethical Policy

Ethical trading and respect for human rights are core company values and we take it very seriously. Take a look at our Ethical Policy here.